In 2016 we made a bold move, we rebranded. For those who are new, we struggled to find our "image" in the early stages of our Company. With an ever-changing industry, many can find it difficult to differentiate brands from each other.
Our goal for 2018 is to widen the gap between Alpha Pack and many other brands that come and go. That means being transparent and clear with our values and intentions.
We've spent weeks to develop a Mission Statement that could resonate with our values. Here it is: "Alpha Pack is a community and lifestyle brand. We believe that continuous movement; physically and mentally, is the key to pure fulfillment. With our forward-thinking team and innovative designs, we intend to reflect our ethos onto the products we create to deliver a continuous sense of self-awareness and progression. Together we can lay to rest any doubt or fear that we may hold within."
We will continue to produce high quality and affordable athletic-wear to satisfy our customers. We also plan on revamping our entire Men's collection for Summer of 2018. That being said, we are forever grateful to have the opportunity to do what we do. Thank you!